Well we are finally getting a bit settled in here at Robo Digital Marketing. Have you ever wondered why we went went Robo? If you must know, Robo is short for robot or robotic, and people usually connote it with a Robo-call. You know, those telemarketers? Yeah… not the best connotation really. But we want to change that! The idea is to inform you so well with so much quality content that, when it comes to marketing, it just seems automatic. We want you to become a marketing machine!
With that out of the way, on this beautiful Friday autumn day, we want to give you some valuable tips to keep in mind as you go about your marketing endeavors. These are important points to take to heart and should guide you through your work or training.
Tip No. ONE: Put Yourself in Their Shoes
This actually goes well beyond just marketing into other fields like psychology, but that is just because it is so very important. The idea is that you want to empathize with your customer. You want to see the world they way they see, to feel the way they feel, to think the way they think. Deep down you want to know your customer’s deepest wants and desires so that you can satisfy those needs. Ultimately this is a simple concept to grasp.
Tip No. TWO: Communication, Communication, Communication
So important we had to say it thrice, communication. Okay. Four times. How much misunderstanding, arguing and strife can you recall that could have been avoided with better communication? So many of societies ills are traced back to misunderstandings that stem from broken communication. It is extremely important to be in constant, clear communication with your clients and teammates. Communication is like the grease that makes the wheels of marketing, and any business really, turn.
Tip No. THREE: Pay Attention to Process
Granted the first two tips aren’t specific to digital marketing, and well, this one isn’t either, but we are starting to narrow it down (stay tuned the next tip will truly be killer). When going about your marketing duties it is easy to lose track of where you are in the process. Sometimes it helps to take a step back and see what you’ve accomplished in the past hour, day, week, month and year.
We also recommend using the Pomodoro technique to keep you on track and focused throughout the day. Lastly we also recommend starting on the toughest task for the day at the beginning of the day when you have your most physical and mental energy. This way you’ll be able to finish that task you’ve been putting off in the least amount of time.
Well, we want this blog to be light and carefree so that we can roll with the punches so to speak. Truth be told, we never said the next killer tip would be part of this post, so you’ll have to stay tuned for that one 🙂 Really, we should change the title of this post, but truly, these tips can work wonders for you marketing agency. Until next time, happy marketing!