Generating Leads and converting them to Business


Lead Generation

Lead Generation

It is the methodology of generating sales leads for any products or services which may turn into a sale for the company.

This module assists in the process of lead generation and further dictates how to nurture these leads so as to Convert them into customers and further maintain the relationship with the customer to ensure loyalty in the future.

60% of internet marketers identify lead generation as top most challenging strategy.

Lead Generation Course Modules

  • Understanding lead generation for business
  • Why lead generation is important?
  • Understanding landing pages
  • Understanding thank you page
  • Landing page vs website
  • Best practices to create a landing page
  • Best practices to create a thank-you page
  • Practical exercise- Creating a landing page
  • What is A/B testing?
  • How to do A/B testing
  • Selecting landing pages after A/B testing
  • Converting leads into sales
  • Creating lead nurturing strategy
  • Understanding lead funnel
  • Steps in leads nurturing
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  • What you get

    Course material

    In house or online training

    Job placement

    Free one year membership for market update

  • Fee Details:

    Course Duration:

    16 Hours and doubt session

    Course Fee: Rs 8,000