Mobile Marketing Training


Mobile Marketing

mobile marketing training

Mobile Marketing is the future of digital marketing. Mobile is growing and people are spending more and more time on their mobile phones. As per Google survey, the mobile website traffic will surpass Desktop and laptop usage by the end of 2015.

Are you ready to take on Mobile Advertising?
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This Module will teach you how website and emails are designed for Mobile users, setting up a mobile display Ad Campaign and launch SMS campaign. Mobile Marketing is not just SMS or cold calling. It has reached to new level of advertisement like Mobile Web, Mobile Search Marketing, Mobile Apps, Proximity Marketing and Quick-Response (QR) Codes.

Mobile Marketing Course Modules

  • Introduction To Mobile Marketing
  • Mobile Advertising Ecosystem
  • Mobile Campaigns
  • SMS And MMS Marketing
  • Mobile Web
  • Mobile Search Marketing
  • Mobile Apps
  • Proximity Marketing
  • Quick-Response(QR) Codes
  • Mobile Marketing Trends & Code of Conduct

Introduction to Mobile Marketing

  • Terminology
  • Mobile Marketing
  • Introduction to mobile advertising
  • Technologies facilitating mobile advertising
    • Short message service (SMS)
    • Multimedia messaging service (MMS)
    • General packet radio services (GPRS)
    • Enhanced data GSM environment (EDGE)
  • 3G
  • WAP
  • I-Mode

Mobile Advertising Ecosystem

  • Advertiser
  • Ad Agencies
  • Ad Network
  • Ad Server
  • Content Publisher
  • Content Enabler
  • Carrier(Portal)
  • Carrier(Network)
  • Handset
  • Consumer

Mobile Campaigns

  • Plan your Campaign
  • Identify your Target Audience
  • Build your Campaign Infrastructure
  • Select your Mobile Advertising Channel
  • Initiate your campaign
  • Track your campaign with Mobile Analytics

SMS and MMS Marketing

  • Build database of potential customers
  • Perform due diligence
  • Start SMS and MMS campaign
  • Types of Mobile messaging ads
  • How SMS messaging works
  • Creating SMS marketing campaign SMS and MMS

Mobile Web

  • Mobile web advertising
  • Google mobile advertising
  • Mobile website
    • Responsive web design
    • Dedicated mobile site
  • Difference between mobile web page and regular web page
  • Mobile website builders

Mobile Search Marketing

  • Factors determining successful mobile search marketing
  • Mobile Email
  • Mobile Social Networking
  • Engaging mobile user
  • Mobile conversion best practices

Mobile Apps

  • Why Mobile Application
  • Types of Mobile Apps(environment)
  • Types of Mobile Apps(application category)
  • Key Players in mobile apps advertising
  • Advertising opportunities
  • Ad consideration
    • Mobile application connectivity
    • Ad serving and ad connectivity
    • Target and rendering
  • Mobile App Creation Tools
  • Mobile App Analytics Services

Proximity Marketing

  • Bluetooth Marketing
  • Wi-Fi Marketing
  • Near Field Communication(NFC)

Quick-Response (QR) Codes

  • What is QR codes
  • Types
  • Working
  • Creating

Mobile Marketing Trends & Code of Conduct

  • Near field communication
  • Mobile visual search
  • Mobile ticketing
  • Mobile future
  • Code of conduct
    • Choice and consent
    • Security
    • Enforcement and accountability
    • Customization and constraint
    • Notice
  • Mobile Marketing Association(MMA)
  • Interactive Advertising Bureau(IAB)
Have any Doubt in mind?

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  • What you get

    Course material

    In house or online training

    Job placement

    Free one year membership for market update