Search Engine Marketing-Google Adwords

Search Engine Marketing-Google Adwords

Search Engine Marketing-Google Adwords is one of the fastest methods to reach potential customers directly across the globe. It is a procedure of getting visitors to your website by running Ad Campaign on search engines. You can create and run ads within couple of hours and analyze results in real time.

The advertising campaigns can do wonders for your Business. So, what are we waiting for ?

In this module, you will get know how to create, optimize and run ads on Google AdWords, Microsoft AdCenter and Yahoo Search Marketing. There are various ways of Advertising like Click per thousand impressions, Click through Rate, cost per Action and Pay per Click.

Search Engine Marketing-Google Adwords

  • Understanding inorganic search results
  • introduction to Google adwords and PPC advertising
  • Overview of Microsoft Adcenter (Bing and Yahoo)
  • Setting up Google adwords account

  • Understanding adwords account structure

    • Campaigns, Adgroups, Ads. Keywords, etc
    • Types of Advertising campaigns- Search, Display.
    • Shopping & video
    • Difference between search 8 display campaign

  • UNDERSTANDING ADWORDS ALGORITHM

    • How adwords rank ads?
    • Understanding adwords algorithm (adrank) in detail with examples
    • What is quality score?
    • Why quality score is important?
    • What is CTR?
    • Why CTR is important?
    • Understanding bids

  • CREATING SEARCH CAMPAIGNS

    • Types of Search campaigns- Standard. All features.
    • dynamic search product listing Google merchant center.
    • Creating our 1st search campaign
    • Doing campaign level settings
    • Understanding location targeting
    • Different types of location targeting
    • What is bidding strategy- CPC
    • Understanding different types of bid strategy
      • Manual
      • Auto
    • Advanced level bid strategies
      • Enhanced CPC
      • CPA
    • Flexible bid strategy
    • Pros & Cons of different bid strategies
    • Understanding ad-extensions
    • Types of ad-extensions
    • Adding ad—extensions in our campaign
    • Creating adgroups
    • Finding relevant adgroups options using tool
    • Creating adgroups using tool
    • Understanding keywords
      • Finding relevant keywords
      • Adding keywords in ad-group
      • Using keyword planner tool
      • Understanding types of keywords
      • Board, Phrase, exact, synonym 8- negative
      • Examples of types of keywords
      • Pros and cons of diff. types of keywords

    • Creating ads

      • Understanding ad metrics
      • Display & destination URL
      • How to write a compelling ad copy?
      • Best and worst examples of ads
      • Creating ads

    • TRACKING PERFORMANCEICONVERSION

      • What is conversion tracking?
      • Why is it important?
      • How to set up conversion tracking?
      • Adding tracking code in your website
      • Checking conversion stats

    • OPTIMIZING SEARCH CAMPAIGNS

      • How to optimize campaigns at the time of creation?
      • Optimizing campaign via adgroups
      • importance of CTR in optimization
      • How to increase CTR?
      • Importance of quality score in optimization
      • How to increase quality score?
      • importance of negative keywords in optimization
      • Evaluating campaign stats
      • Optimizing with conversion report
      • Optimizing with keywords
      • Optimizing performing keywords
      • Optimizing non-performing keywords
      • How to decrease CPC
      • Analyzing your competitor's performance
      • Detecting fraud clicks

    • CREATING DISPLAY CAMPAIGN

      • Types of display campaigns- All features. Mobile app
      • Engagement
      • Creating 1st
      • Difference in search and display campaign settings
      • Doing campaign level settings
      • Understanding CPM bid strategy
      • Doing advanced settings
      • Ad-scheduling
      • Ad-delivery
      • Understanding ads placement
      • Creating diff. adgroups
      • Using display planner tool
      • Finding relevant websites for ads placement
      • Creating text ads
      • Creating banner ads using tools
      • Uploading banner ads
      • Example of good and bad banner ads display campaign

    • OPTIMIZING DISPLAY CAMPAIGN

    • Remarketing

      • What ls remarketing?
      • Setting up remarketing campaign
      • Creating Remarketing lists
      • Advanced Level list creation
Have any Doubt in mind?

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  • What you get

    Course material

    In house or online training

    Google AdWords Certificate

    Job placement

    Free one year membership for market update

  • Fee Details:

    Course Duration:

    20 Hours and doubt session

    Course Fee: Rs 10,000

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