Search Engine Optimization Training


Search Engine Optimization

search engine optimization and Increasing Website Traffic

Search Engine Optimization - A great way to increase website traffic. Search engine optimization provides a way to optimize the traffic on the website by improving the website ranking on search engines and helps a business website to appear on the first page of a search engine.

This Module will give you an insight about how search engines work and develop SEO strategies.

Isn't it interesting so far, let me tell you more, 79% of search engine users say they always click on natural/Organic search results.

SEO Course Modules

  • What is SEO
  • Introduction to SERP
  • What are search engines?
  • How do search engines work?
  • Major functions of a search engine
  • What is traffic?
  • Different types of traffic
  • What are keywords?
  • Different types of keywords
  • Google keyword planner tool
  • Keywords research process
  • Understanding keywords mix
  • Google Operator: So that you can find anything on the web
  • On page optimization

    • Keywords optimization
    • Content optimization & planning
    • Understanding your audience for content planning
    • Adding social media plug-in on web pages
    • internal linking
    • Meta tags creation
    • Using google webmasters tool & website verification
    • Sitemap creation and submission in website and webmasters
  • Off Page optimization

    • What is domain authority?
    • How to increase Domain authority?
    • What is page rank?
    • How to increase page rank?
    • What are back links?
    • Types of back links?
    • What is link building?
    • Types of link building
    • Do's and Don’ts of link building
    • Easy link acquisition techniques
    • Link opportunity prospecting & creating link baits
    • Types of Content on Digital World -
    • infographic, Podcast. Video
    • Importance of Content Marketing
    • Content Scaling and social media in link building
  • Local SEO

    • Local SEO
    • Google places optimization
    • Classified submissions
    • Using H card
    • Citation
    • NAP (Name Address Place)
  • what are primary keywords, secondary keyword and tertiary keywords
  • What is the difference between keywords stuffing and keyword placement
  • how to write an optimized content
  • How to write a content for article, blog and press release
  • Top tools for SEO
  • Monitoring SEO process
  • Preparing SEO reports
  • How to create SEO Strategy for your business
  • Top plugins for WordPress
  • what is link juice
  • Importance of domain and page authority?
  • How to optimize exact keyword for your business
  • How to optimize your site for Google Hummingbird Algorithm?
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and END?
Have any Doubt in mind?

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  • What you get

    Course material

    In house or online training

    Job placement

    Free one year membership for market update

  • Fee Details:

    Course Duration:

    16 Hours and doubt session

    Course Fee: Rs 8,000