Search Engine Optimization Training

SEO Course Modules

• What is SEO
• Introduction to SERP
• What are search engines?
• How do search engines work?
• Major functions of a search engine
• What is traffic?
• Different types of traffic
• What are keywords?
• Different types of keywords
• Google keyword planner tool
• Keywords research process
• Understanding keywords mix
• Google Operator: So that you can find anything on the web

• On page optimization

  • Keywords optimization
  • Content optimization & planning
  • Understanding your audience for content planning
  • Adding social media plug-in on web pages
  • internal linking
  • Meta tags creation
  • Using google webmasters tool & website verification
  • Sitemap creation and submission in website and webmasters

• Off Page optimization

  • What is domain authority?
  • How to increase Domain authority?
  • What is page rank?
  • How to increase page rank?
  • What are back links?
  • Types of back links?
  • What is link building?
  • Types of link building
  • Do's and Don’ts of link building
  • Easy link acquisition techniques
  • Link opportunity prospecting & creating link baits
  • Types of Content on Digital World -
  • infographic, Podcast. Video
  • Importance of Content Marketing
  • Content Scaling and social media in link building

• Local SEO

  • Local SEO
  • Google places optimization
  • Classified submissions
  • Using H card
  • Citation
  • NAP (Name Address Place)
• what are primary keywords, secondary keyword and tertiary keywords
• What is the difference between keywords stuffing and keyword placement
• how to write an optimized content
• How to write a content for article, blog and press release
• Top tools for SEO
• Monitoring SEO process
• Preparing SEO reports
• How to create SEO Strategy for your business
• Top plugins for WordPress
• what is link juice
• Importance of domain and page authority?
• How to optimize exact keyword for your business
• How to optimize your site for Google Hummingbird Algorithm?
• What is Google Panda Algorithm?
• What is Google Penguin?
• What is Google EMD Update?
• How to save your site from Google Panda, Penguin and EMD Update?
• How to recover your site from Panda, Penguin and END?