Social Media Optimization Training


Social Media Marketing

internet marketing training

Facebook, Twitter, LinkedIn. These are the Powerful platforms where Social Media Marketers works on. Social Media Marketing is all about reaching out the customers on Social Networking websites. It is the art of using social media to increase awareness of the concerned brand and a great source for generating traffic on your website.

But not everyone can do it. You need to be smart to generate traffic as the competition is high and you need to create and market something that people would love to read and share. The right guidance at the right time is what you need.

We have a designed a module for you that will help you in creating Social Media Plan for your product. How you can leverage Social networking websites for B2B, B2C lead generation and Personal Branding. You will get to measure ROI of Social Media and discuss various case studies to get a detailed insight in Social Media Marketing.

Social Media Marketing Course Modules

  • What is social media?
  • Understanding the existing
  • Social Media paradigms and psychology
  • How social media marketing is different than other forms of internet marketing?
  • Marketing on social networking websites
  • What is viral marketing and its importance
  • Facebook marketing

    • Understanding Facebook marketing
    • Facebook glossary
    • Facebook Ian page vs profile vs group
    • Practical session 1
      • Creating Facebook page
      • Uploading contacts for invitation
      • Adding Facebook plugins in website
      • Creating externals tabs in Facebook page
      • Exercise on fan page wall posting
    • Increasing fans on fan page
    • How to do marketing on tan page (with examples)
    • Fan engagement
    • Important apps to do fan page marketing
    • Facebook advertising
    • Types of Facebook advertising
    • Best practices for Facebook advertising
    • Facebook Marketing Tips
    • Understanding Facebook best practices and learn the lingo
    • Case studies-
    • Most engaging page on Facebook
    • Using 3rd party applications on Facebook
    • Facebook analytics- (free-paid)
      • Practical Session 2-
      • Creating Facebook advertising
      • campaign
      • Targeting in ad campaign
      • Payment module- CPC vs CPM vs CPA
      • Setting up conversion tracking
      • Using power editor tool for adv.
      • Advance Facebook advertising using
      • tools
  • Linkedin Marketing

    • What is LinkedIn?
    • Understanding LinkedIn
    • Company proļ¬le vs Individual profiles
    • Marketing on LinkedIn groups
    • Understanding LinkedIn groups
    • How to do marketing on LinkedIn groups ?
    • LinkedIn advertising 8 it best practices
    • Increasing ROI form LinkedIn ads
  • Twitter Marketing

    • Understanding Twitter
    • Tools to listen & measure Influence on
    • Twitter: TweetDeck, Klout, Peerindex
    • How to do marketing on Twitter
    • Black hat techniques of twitter marketing
    • Advertising on Twitter
    • Case studies on Twitter marketing
    • Tools for Twitter marketing
  • Video Marketing

    • Understanding Video Campaign
    • Creating 1st Video Campaign
    • importance of video marketing
    • Benefits of video marketing
    • Uploading videos on video marketing websites
    • Using YouTube for business
    • Developing YouTube video marketing Strategy
    • Bringing visitors from YouTube videos to your website
    • Creating Video ADgroups
    • Targeting Options
    • Understanding Bid Strategy
Have any Doubt in mind?

Just fill the form below and a our team will contact you as soon as possible.

  • What you get

    Course material

    In house or online training

    Job placement

    Free one year membership for market update

  • Fee Details:

    Course Duration:

    16 Hours and doubt session

    Course Fee: Rs 8,000