Web Analytics Training


Google Analytics

Web Analytics google analytics

Google Analytics gives answers to all of your questions

Web Analytics helps you get an insight into the minds of visitors. You can analyse, compute and turn the website traffic in your favour.

But, to grow, you need to know more. This module will help make an effective strategy based on web statistics, understand the need of customers and deliver them what they want, to achieve high success rate.

Google Analytics Course Modules

  • Introduction to Google analytics
  • How Google analytics works?
  • Understanding Google analytics account structure
  • Understanding Google analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • Starting with Google analytics
  • How to set up analytics account
  • How to add analytics code in website
  • Understanding goals and conversions
  • How to setup goals?
  • Understanding different types of goals
  • Understanding bounce and bounce rate
  • Difference between exit rate 8- bounce BE
  • How to reduce bounce rate?
  • How to set up funnels in goals?
  • Importance of funnels
  • How to integrate AdWords and analytics account?
  • Benefits of integrating adwords & analytics
  • Measuring performance of marketing campaigns via
  • Google analytics
  • What is link tagging
  • How to set up link tagging?
  • Understanding filters & segments
  • How to set up filters and segments?
  • How to view customized repeats?
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Taking corrective actions if required
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  • What you get

    Course material

    In house or online training

    Google web analytics certification

    Job placement

    Free one year membership for market update

  • Fee Details:

    Course Duration:

    16 Hours and doubt session

    Course Fee: Rs 8,000